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02 Projects

Versace

Retail, Interior

1/ 4

In 1995, Crone completed the first Versace store in Sydney at Sheraton On The Park in Elizabeth Street.

When Versace decided to relocate to the new Westfield development on Pitt Street Mall, Crone was again engaged to carry out the works. The new Versace is located at Westfield Sydney and is only the second Versace concept store to be rolled out globally by the luxury brand.
The boutique is elegant and contemporary in style featuring a minimal colour and material pallet, which surrounds an Italian handcrafted marble mosaic inspired by the Basilica of Saint Praxedes. The store appears to have been carved out from a single mass, and while highly sculptural and dynamic, the restrained pallet provides a ‘blank canvas’ upon which merchandise can be uniquely displayed.

Location

Sydney CBD, NSW

Status

Completed 2011

NLA

188m²

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